Daft Punk and Spotify

http://musically.com/2013/05/23/anatomy-of-a-streaming-hit-daft-punks-first-month-spotify-plays-for-get-lucky/

Exam PowerPoint and Prep

PowerPoint - http://www.pewinternet.org/~/media/Files/Presentations/2010/Jun/2010%20-%20062410%20-%20syracuse%20newhouse%20MOB%20conf%20NYC%20pdf.pdf

Prep - http://media.edusites.co.uk/

Xbox One Case Study

http://www.bbc.co.uk/news/technology-22623010 - Link Related to Xbox One pre-owned games and sharing games may require a fee payment

http://www.bbc.co.uk/newsbeat/22625429 - Fan's Reaction

http://www.bbc.co.uk/news/technology-22620039 - Web reacts to Microsoft's Multimedia console

http://www.bbc.co.uk/news/technology-22613948 - Xbox One Revealed

http://www.bbc.co.uk/news/technology-22620405 - Xbox One 'unrivalled device

Xbox One 'Changes Everything'

http://www.guardian.co.uk/technology/2013/may/21/xbox-one-microsoft-unveils-console

The new Xbox One allows users to be able to play video games, watch live TV, has a video on demand service and web chat for users in an 'all-in-one' system aimed at the whole family. Throwing the gauntlet down to its competitors it is the first games console which gives the user the opportunity to access all these features.

Xbox One has also agreed a deal with NFL to broadcast live games and as a 'second screen' feature allows the user to take part in fantasy football games whilst watching a live game on a split screen. Also Steven Spielberg will be producing a TV series,exclusively to Xbox One, based on the best selling games for Xbox, the Halo Series.

In the hour long launch of the Xbox One it took Microsoft and Xbox 35 minutes to even mention the word games for this supposed 'games console'. This uprise in Xbox and Microsoft is challenging TV it is though this games consoles main feature is based on live TV and on demand services rather than video games which is primarily the Xbox's main function. It will effect the TV industry because currently NFL, shown on the likes of the BBC and Sky Sports do not offer this second screen feature were users can take part in fantasy games whilst watching live games, this is a unique selling point of the new Xbox One as it interacts with the user whilst watching live sport. With the Xbox 360 being the best selling and number 1 console for the last 2 years without these features gives the product extra flair and I predict that sales of this console will be greater than any other console because of the services on offer on The Xbox One. The feature of watching live TV, on demand streaming and web chat allows the user to change between the three quickly and efficiently.

Second Screening

Second Screening is a form of interacting with television and games. A contemporary example of a game with second screening is the Nintendo Wii U and Xbox SmartGlass. The game Nintendo Land for the Nintendo Wii U is an example of second screening in the mini game, Luigi's Haunted Mansion, involves the users controlling characters on the screen and one individual user controlling a ghost in order to capture the other characters, but only that one controlling the ghost can see the ghost on their individual second screen.

Zach Braff // Kickstarter (Crowdsourcing // Crowdfunding)

• http://www.guardian.co.uk/film/2013/apr/30/zach-braff-hits-back-kickstarter-critics
• http://www.telegraph.co.uk/culture/film/film-news/10024772/Zach-Braff-raises-2m-for-Garden-State-follow-up.html
• http://www.contactmusic.com/news/zach-braff-defends-crowd-sourcing-to-fund-new-film_3637074

Homework

Question 1(a) you need to write about your work for the foundation portfolio and advanced portfolio units and you may refer to other media production work you have undertaken. (Trailer and Music Magazine)

1. (a). 

• Describe the ways in which your production work was informed by research into real media texts and how your ability to use such research for production developed over time.

Music Industry and the Online Age

Technologies

Technologies in the music industry and the online age has changed and has gone from analog to digital.

What are the advantages of each technology over its predecessor??

• Capacity (hours//tracks)
• Sound quality
• Portability
• Durability of the recorded format
• Ability to copy
• Ease of sharing
• Speed of copying & Sharing

Technological Advancement

• Technological Convergence
• Coming together of 2 or more technologies
• iPhone and iPod touch
• Comsume music anywhere, have entire music collection in your pocket
• Impacted on institutions and audiences

The Big Changes Concentrate on:

• Music going DIGITAL
• BROADBAND
• CONVERGENCE

 How has the indroduction of Web 2.0 affected the Music Industry?

Web 1.0:

Web 1.0 was about the info being pushed onto us - it was mostly a space for browsing and reading. As technology has advanced Web 2.0 allows us to read, post and publish content without the need for specialist software.

This has positives and negatives for the Music Industry:

Positives of Web 2.0

• Unsigned acts - producee and distribute their own music without a label using Myspace music, Youtube etc...
• Indie Labels - Can operate solely online (production and distribution) keeping costs low hence they can focus more on the actual music - taking more risk
• Majors - can source bands who already have an established fanbase
• Advertise online - using info on individuals profiles to target them with music theyre seemingly interested in
• Wider audience can be reached
• Synergetic links with other companies eg x factor and songs can be downloaded instantly from itunes

Negatives of Web 2.0

• P2P sites such as napster which emerged in 1999 hits major companies in their core markets (western world) as previous pirate music came from the midele east as black market CDs.
• Impact on revenue streams - Weakened the divide between producers and consumers and foced a transformation in the circulation of media products
• Around the world in 2006 an estimated 5 billion songs were swapped on p2p websites (38,000 years of music) while 509 million were purchased online.
• That's 10 illegal downloads for every 1 legal download.

Terms to know


A digital native:

• Someone who has grown up in with 21st centuary technology
• A person born during or after the general introduction of digital technologies

A digital immigrant

• An individual whgo was born before the existance of Digital Technology and has adopted it to some extent later in their life

So does the music industry need the Internet?

Some would argue this, absolutely!!

The Midnight Beast are a young London band who are a Youtube sensation, they have millions of fans and have performed in numorous gigs. However they are not signed to a label. How has Digital Technology flamed their success???

Stages of production

• production
• distribution
• marketing
• exchance
• consumption

A2 Media Theories

Genre:

Daniel Chandler

Ideology of Genre

 

Narrative:

Todorov’s theory of Equilibrium and Disequilibrium

Roland Barthes’ Narrative Codes

Vladamir Propp

Levi-Strauss

Representation:

Queer Theory: Judith Butler

Feminism: Laura Mulvey

Hegemony

Pluralism

Semiotics

Steve Neale: Masculinity in Crisis

Alvarado et al: Racial Representations

Richard Dyer: Star Theory

Audience:

Blumler and Katz’s Uses and Gratification Theory

Cohen’s Moral Panic

Hypodermic Needle Model

Katz and Lasarfeld Two Step Flow

Reception Theory

Marxism

   

Look also at www.uktribes.com

Media Language:

Semiotics: Barthes

Ideology

Foulcault’s Post Structuralism

Louis Althusser: Interpellation

Post-Colonialism

AS Portfolio: Prelim and Music Magazine Comparison

School Newsletter

This is my prelim task which I have created for my AS portfolio. It is a school newsletter and as you can see it is very basic and unappealing. The colour scheme I have used is all wrong as some of the puffs//pugs colour conflicts with the image and surrounding features of this cover. I created this using Microsoft Publisher which has very little in creating a proffessional newsletter. It uses basic text which only has the ability to change its colour and font size which makes the overall look very unattractive. Next the image, because i was only using a basic program i could only add lighting effects to the image. But once i done this the image also conflicts with the colour scheme which makes this newsletter dull, unattractive and unprofessional. Even though there are bad features to this there are still some good features about this. For instance the positioning of the newsletters features. I have used a masthead in the correct position, dateline, main headline, puff//pug and a support story reguarding information within the newsletter.

My music magazine front cover

This is my music magazine cover which i have also created for my AS portfolio. But as you can see this has a more appealing and professional look to it. In my AS portfolio i have developed my skills and learned how to use a more advanced programme in order to create a more professional magazine cover which is more eye catching to the audience. The programme i have used is Adobe Photoshop which has allowed me to manipulate text and images in order to make this a professional media piece. Comparing this with my newsletter you can see the difference at just a glance and that is to do with the program i used to create this. For my mag cover i researched existing music magazine covers which allowed me to follow stick to and apply the codes and conventions of a music magazine front cover. My aim was to make this as appealing as possible so that it would be noticed at a glance. Photoshop has allowed me to make a more proffessional magazine cover and used a variety of fonts to make it comply with the codes and conventions of a msuic magazine front cover.