Wednesday, 22 May 2013

Xbox One 'Changes Everything'

http://www.guardian.co.uk/technology/2013/may/21/xbox-one-microsoft-unveils-console

The new Xbox One allows users to be able to play video games, watch live TV, has a video on demand service and web chat for users in an 'all-in-one' system aimed at the whole family. Throwing the gauntlet down to its competitors it is the first games console which gives the user the opportunity to access all these features.

Xbox One has also agreed a deal with NFL to broadcast live games and as a 'second screen' feature allows the user to take part in fantasy football games whilst watching a live game on a split screen. Also Steven Spielberg will be producing a TV series,exclusively to Xbox One, based on the best selling games for Xbox, the Halo Series.

In the hour long launch of the Xbox One it took Microsoft and Xbox 35 minutes to even mention the word games for this supposed 'games console'. This uprise in Xbox and Microsoft is challenging TV it is though this games consoles main feature is based on live TV and on demand services rather than video games which is primarily the Xbox's main function. It will effect the TV industry because currently NFL, shown on the likes of the BBC and Sky Sports do not offer this second screen feature were users can take part in fantasy games whilst watching live games, this is a unique selling point of the new Xbox One as it interacts with the user whilst watching live sport. With the Xbox 360 being the best selling and number 1 console for the last 2 years without these features gives the product extra flair and I predict that sales of this console will be greater than any other console because of the services on offer on The Xbox One. The feature of watching live TV, on demand streaming and web chat allows the user to change between the three quickly and efficiently.

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