Amazon going digital

Write a case study on each story saying what you've found out and link it to media and the online age. In as much detail as possible.

BBC News Link: http://www.bbc.co.uk/news/technology-20972027

Amazon Link: http://news.cnet.com/8301-1023_3-57563243-93/amazon-lets-rip-with-autorip-music-service/

Amazon has introduced a new service to users known as AutoRip. But AutoRip is only available in the United States of America and it will automatically keep digital copies of eligable CDs in the customer's cloud storage account. To name a few artists who have digital copies available for AutoRip are Adele and Pink Floyd to name two artists, plus many more. These copies are free to the customers. With AutoRip, customers of Amazon will be able to gain access to their music through Amazon's Cloud Player on the Internet via Tablets, Android, iPhone and Smartphone Apps. So far there are 50,000 CDs in the Amazon catalogue available for AutoRip.  AutoRip is trying to steal some of the thunder of Apple in the music business. By having a similar software to them they are now competing with Apple in the Onine Age. When customers have bought a physical copy of a CD from Amazon they will also be able to listen to the digital copies of them which are automatically stored to their Amazon Cloud Account.

The catalogue has been formed with albums and artists which have proved to be the most popular over the last 15 years with Amazon customers. To name a few in the catalogue, "Thriller" by Michael Jackson, "21" by Adele and "Dark Side Of The Moon" by Pink Floyd. For any existing customer who has bought a CD from Amazon the last 15 years since 1998 they will be able to recieve a free MP3 Copy of that CD. Steve Boom, the Head of Digital Music at Amazon said in a statement that, "When we picked those 50,000 titles we focused on having substantial majority of our physical CD sales covered."

In the long run of things Amazon Cloud Player will allow the users of this potentially to build up a digital libary of their music and having a collection of songs and artists they enjoy listening to. And before this service users would have to 'RIP' their own CDs in order to get digital copies, now it is instant. This is to compete with rivals, Apple iTunes who offer the same service.