1. (a).
- Describe the ways in which your production work was informed by research into real media texts and how your ability to use such research for production developed over time.
Thursday 21 March 2013
Homework
Question 1(a) you need to write about your work for the foundation portfolio and advanced portfolio units and you may refer to other media production work you have undertaken. (Trailer and Music Magazine)
1. (a).
1. (a).
Music Industry and the Online Age
Technologies
Technologies in the music industry and the online age has changed and has gone from analog to digital.
What are the advantages of each technology over its predecessor??
Web 1.0:
Web 1.0 was about the info being pushed onto us - it was mostly a space for browsing and reading. As technology has advanced Web 2.0 allows us to read, post and publish content without the need for specialist software.
This has positives and negatives for the Music Industry:
Positives of Web 2.0
Negatives of Web 2.0
A digital native:
Some would argue this, absolutely!!
The Midnight Beast are a young London band who are a Youtube sensation, they have millions of fans and have performed in numorous gigs. However they are not signed to a label. How has Digital Technology flamed their success???
Stages of production
Technologies in the music industry and the online age has changed and has gone from analog to digital.
What are the advantages of each technology over its predecessor??
- Capacity (hours//tracks)
- Sound quality
- Portability
- Durability of the recorded format
- Ability to copy
- Ease of sharing
- Speed of copying & Sharing
- Technological Convergence
- Coming together of 2 or more technologies
- iPhone and iPod touch
- Comsume music anywhere, have entire music collection in your pocket
- Impacted on institutions and audiences
- Music going DIGITAL
- BROADBAND
- CONVERGENCE
Web 1.0:
Web 1.0 was about the info being pushed onto us - it was mostly a space for browsing and reading. As technology has advanced Web 2.0 allows us to read, post and publish content without the need for specialist software.
This has positives and negatives for the Music Industry:
Positives of Web 2.0
- Unsigned acts - producee and distribute their own music without a label using Myspace music, Youtube etc...
- Indie Labels - Can operate solely online (production and distribution) keeping costs low hence they can focus more on the actual music - taking more risk
- Majors - can source bands who already have an established fanbase
- Advertise online - using info on individuals profiles to target them with music theyre seemingly interested in
- Wider audience can be reached
- Synergetic links with other companies eg x factor and songs can be downloaded instantly from itunes
- P2P sites such as napster which emerged in 1999 hits major companies in their core markets (western world) as previous pirate music came from the midele east as black market CDs.
- Impact on revenue streams - Weakened the divide between producers and consumers and foced a transformation in the circulation of media products
- Around the world in 2006 an estimated 5 billion songs were swapped on p2p websites (38,000 years of music) while 509 million were purchased online.
- That's 10 illegal downloads for every 1 legal download.
A digital native:
- Someone who has grown up in with 21st centuary technology
- A person born during or after the general introduction of digital technologies
- An individual whgo was born before the existance of Digital Technology and has adopted it to some extent later in their life
Some would argue this, absolutely!!
The Midnight Beast are a young London band who are a Youtube sensation, they have millions of fans and have performed in numorous gigs. However they are not signed to a label. How has Digital Technology flamed their success???
Stages of production
- production
- distribution
- marketing
- exchance
- consumption
Wednesday 20 March 2013
A2 Media Theories
Genre:
Daniel Chandler
Ideology of Genre
Narrative:
Todorov’s theory of Equilibrium and Disequilibrium
Roland Barthes’ Narrative Codes
Vladamir Propp
Levi-Strauss
Representation:
Queer Theory: Judith Butler
Feminism: Laura Mulvey
Hegemony
Pluralism
Semiotics
Steve Neale: Masculinity in Crisis
Alvarado et al: Racial Representations
Richard Dyer: Star Theory
Audience:
Blumler and Katz’s Uses and Gratification Theory
Cohen’s Moral Panic
Hypodermic Needle Model
Katz and Lasarfeld Two Step Flow
Reception Theory
Marxism
Media Language:
Semiotics: Barthes
Ideology
Foulcault’s Post Structuralism
Louis Althusser: Interpellation
Post-Colonialism
Monday 18 March 2013
AS Portfolio: Prelim and Music Magazine Comparison
School Newsletter
This is my prelim task which I have created for my AS portfolio. It is a school newsletter and as you can see it is very basic and unappealing. The colour scheme I have used is all wrong as some of the puffs//pugs colour conflicts with the image and surrounding features of this cover. I created this using Microsoft Publisher which has very little in creating a proffessional newsletter. It uses basic text which only has the ability to change its colour and font size which makes the overall look very unattractive. Next the image, because i was only using a basic program i could only add lighting effects to the image. But once i done this the image also conflicts with the colour scheme which makes this newsletter dull, unattractive and unprofessional. Even though there are bad features to this there are still some good features about this. For instance the positioning of the newsletters features. I have used a masthead in the correct position, dateline, main headline, puff//pug and a support story reguarding information within the newsletter.
My music magazine front cover
This is my music magazine cover which i have also created for my AS portfolio. But as you can see this has a more appealing and professional look to it. In my AS portfolio i have developed my skills and learned how to use a more advanced programme in order to create a more professional magazine cover which is more eye catching to the audience. The programme i have used is Adobe Photoshop which has allowed me to manipulate text and images in order to make this a professional media piece. Comparing this with my newsletter you can see the difference at just a glance and that is to do with the program i used to create this. For my mag cover i researched existing music magazine covers which allowed me to follow stick to and apply the codes and conventions of a music magazine front cover. My aim was to make this as appealing as possible so that it would be noticed at a glance. Photoshop has allowed me to make a more proffessional magazine cover and used a variety of fonts to make it comply with the codes and conventions of a msuic magazine front cover.
Wednesday 6 March 2013
Historical Research on Online Music
http://cliftonhatfield.com/why-napster-failed-in-2001/
http://www.forbes.com/2000/04/14/mu4.html
The role of Napster in 2001:
What was Napster? What was special about the program?
Napster is a Peer-to-Peer (P2P) file sharing were users shared music illegally over the Internet in MP3 format with each other from their own computers. The feature that made Napster special was the fact that you could share your collection with others for free. The way in which Napster worked was 1 person would buy a CD from for example HMV. Say for instance in the present day it was the album "21" by Adele, it would only take 1 person to rip that album and upload it to Napster which would automatically allow other users to download it. By doing this users would download it from Napster and share it across the Internet. Napster spread like wildfire, attracting hundreds of users and dramatically rising to its peak of 26 million users. At the time that wasn't as many as now as Facebook as 500+ million users. But after the millennium this was a huge number. In short terms, by using Napster, you were stealing.
What was the response from consumers?
Napster at its peak had over 26 million users which now isn't alot but at the time after the millenium this was a lot. Napster was so popular because of its free service which it offered to consumers. Napster was easy to use and easy to find songs which you wanted. This proved to be a lot easier and cheaper than actually travelling to a brick and mortor store and purchasing a physical copy.
What was the response from the artists?
During the rise of Napster Metallica got word that one of their demos "I Disappear" got leaked onto Napster before it was even released. Metallica decided to sue Napster along with the University of Southern California, Yale University and Indiana University and Metallica claimed that the Universities encouraged the usage of Napster. And copy songs without permission.
Metallica's drummer Lars Ulrich said this on the band's website, "Its sickening to know that our art is being traded like a commodity than the art that it is."
Metallica also claimed that the Universities are hypocritical as they can block the "Insidious and ongoing theivery scheme." The bottom line is that Metallica want their music to be heard legally by purchasing their album when it is released, they don't want to feel as though theyve been cheated."
Dr. Dre
What happened to Napster?
2. The role of iTunes:
When did iTunes get introduced?
What services does it offer?
How has it changed the music industry?
How has the platform changed between its inception and present day?
http://www.forbes.com/2000/04/14/mu4.html
The role of Napster in 2001:
What was Napster? What was special about the program?
Napster is a Peer-to-Peer (P2P) file sharing were users shared music illegally over the Internet in MP3 format with each other from their own computers. The feature that made Napster special was the fact that you could share your collection with others for free. The way in which Napster worked was 1 person would buy a CD from for example HMV. Say for instance in the present day it was the album "21" by Adele, it would only take 1 person to rip that album and upload it to Napster which would automatically allow other users to download it. By doing this users would download it from Napster and share it across the Internet. Napster spread like wildfire, attracting hundreds of users and dramatically rising to its peak of 26 million users. At the time that wasn't as many as now as Facebook as 500+ million users. But after the millennium this was a huge number. In short terms, by using Napster, you were stealing.
What was the response from consumers?
Napster at its peak had over 26 million users which now isn't alot but at the time after the millenium this was a lot. Napster was so popular because of its free service which it offered to consumers. Napster was easy to use and easy to find songs which you wanted. This proved to be a lot easier and cheaper than actually travelling to a brick and mortor store and purchasing a physical copy.
What was the response from the artists?
During the rise of Napster Metallica got word that one of their demos "I Disappear" got leaked onto Napster before it was even released. Metallica decided to sue Napster along with the University of Southern California, Yale University and Indiana University and Metallica claimed that the Universities encouraged the usage of Napster. And copy songs without permission.
Metallica's drummer Lars Ulrich said this on the band's website, "Its sickening to know that our art is being traded like a commodity than the art that it is."
Metallica also claimed that the Universities are hypocritical as they can block the "Insidious and ongoing theivery scheme." The bottom line is that Metallica want their music to be heard legally by purchasing their album when it is released, they don't want to feel as though theyve been cheated."
Dr. Dre
What happened to Napster?
2. The role of iTunes:
When did iTunes get introduced?
What services does it offer?
How has it changed the music industry?
How has the platform changed between its inception and present day?
Friday 1 March 2013
The ant-piracy Copyright Alert System: Is the Napster era finally dead?
http://theweek.com/article/index/240718/the-anti-piracy-copyright-alert-system-is-the-napster-era-finally-dead
In America, the 5 biggest Internet providers have partnered with the music industry and Hollywood to stop illegal downloading. Will it work??
When Napster first arrived on the scene they was a legal peer-to-peer sharing website but consumers used it for illegal downloading of copyrighted software. Soon after Napster ran into copyright problems and ceased with operations.
With the Internet struggling to contain illegal downloading of songs and albums since Napster arrised in the 1990s. It really began to take off when broadband connection was established and illegal downloads went off the rails. In America Hollywood studios joined within the fight to stop illegal downloading. As early threats to the public the Recording Industry Association of America (RIAA) and Motion Picture Association of America (MPAA) began to sue college kids and mums for illegally downloading over peer-to-peer websites such as Napster. By doing this they gained a villianus reputation.
Fresh in the news this week those groups and 5 major American Internet service providers (ISP) launched a new scheme which involved the Six-Strikes Copyright Alert System. And this is how this works:
Groups, MPAA and RIAA will carefully monitor peer-to-peer file sharing websites such as torrent websites. The system is designed to catch people uploading or downloading anything over these torrent sites and they will record the consumers I.P address and send it to their provider and eventually reaching their computer screens. This process will happen and a series of up to 6 warnings will be sent to the user of the computer using the peer-to-peer websites.
In America, the 5 biggest Internet providers have partnered with the music industry and Hollywood to stop illegal downloading. Will it work??
When Napster first arrived on the scene they was a legal peer-to-peer sharing website but consumers used it for illegal downloading of copyrighted software. Soon after Napster ran into copyright problems and ceased with operations.
With the Internet struggling to contain illegal downloading of songs and albums since Napster arrised in the 1990s. It really began to take off when broadband connection was established and illegal downloads went off the rails. In America Hollywood studios joined within the fight to stop illegal downloading. As early threats to the public the Recording Industry Association of America (RIAA) and Motion Picture Association of America (MPAA) began to sue college kids and mums for illegally downloading over peer-to-peer websites such as Napster. By doing this they gained a villianus reputation.
Fresh in the news this week those groups and 5 major American Internet service providers (ISP) launched a new scheme which involved the Six-Strikes Copyright Alert System. And this is how this works:
Groups, MPAA and RIAA will carefully monitor peer-to-peer file sharing websites such as torrent websites. The system is designed to catch people uploading or downloading anything over these torrent sites and they will record the consumers I.P address and send it to their provider and eventually reaching their computer screens. This process will happen and a series of up to 6 warnings will be sent to the user of the computer using the peer-to-peer websites.
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